At its high point, the topic was generating 5,369 tweets per minute. All that chatter helped drive “Fireproof” to No. 1 on the realtime Billboard + Twitter Trending 140 chart, where it spent about eight hours locked in the top slot.Ĭolumbia also notes that Four has been doing brisk business with pre-orders via the iTunes Store. It has topped 67 of the merchant’s country-specific album lists, according to the label. A year ago, when One Direction’s last album, Midnight Memories, became available for pre-order (on Sept. 1 album on the Billboard 200 chart, when Four is released in November.ĩ, 2013), it led 39 iTunes territories.Īll of this buzz could lead to One Direction scoring its fourth consecutive No. It would follow their chart-toppers Up All Night, Take Me Home (both released in 2012) and Midnight Memories.
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